Our
potential inventory management solution makes it easy for channel partners to
know which SKUs are available, enables automatic updating of inventory and
intelligently indicates key SKUs a retailer should order to ensure no customer
walks away without a product they want and need.
About Us
We are one of the world’s largest tyre companies with
a significant presence in India. Our products consistently rank amongst the
highest in terms of customer satisfaction and allow us to command a significant
premium in the retail aftermarket.
We have a pan-India presence with our retail network
and service consumers across the length and breadth of the country. We
celebrate the diversity of our consumers and seek to be relevant to them in
meaningful ways.
Our retail channel is a significant mode of engagement
with our end consumers and we continually seek to innovate in our retail
programs to deliver a seamless, simple and effective consumer experience.
Context
We believe that omni-channel commerce is the next area
of innovation in tyre retail. Tyres have traditionally been available through
brick & mortar stores in channel retail.
We believe that brick and mortar stores are a critical
part of the tyre retail ecosystem as the tyre purchase journey requires fitment
and tyre services to complete the purchase journey.
Therefore, as a category tyres is uniquely placed to leverage the omnichannel model as the next generation of retail innovation in tyre retailing.
Critical Success Benchmarks
We believe in sustainable adoption of a new
omni-channel based solution, the following benchmarks are critical:
1.
Consumer Centricity
: Any omnichannel solution will work for all our consumers including women,
taxi drivers and the differently-abled.
2.
Process Simplicity
: Any omni-channel process should be simpler and easier to execute than the
current solution in-store
3.
Learning Mechanisms
: Solutions will leverage consumer, transaction and other data to improve
quality of service over time.
4.
Leverage existing infrastructure
: An improved solution will work seamlessly with existing store infrastructure
and mobile consumer technology including low end devices.
5.
Scalable: Should
work for all our dealers across the country including the diversity of
languages India presents.
Participant Eligibility
Any solution in the digital commerce, omnichannel,
marketing technology and O2O marketing space is eligible for participation.
What’s in it for you?
·
You get to work in
cutting edge challenges in a real world environment and execute on programs
that will come to define the next generation of retailing.
·
Access to industry
experts
·
Paid POC for
relevant solutions with an opportunity for full scale execution.